Rome and Lazio region
Italy
In Rome and Lazio AGRO CAMERA aims to improve purchasing habits, promote healthier diets and increase consumption of plant proteins through farmers’ markets, neighbourhood markets, schools and restaurants, reaching 40,000 citizens and accessing 100,000 farms and 400 traditional foods.
Our challenges:
Change purchasing habits by favoring fresh products of local origin
Convince citizens about the benefits associated with a diet richer in fruit and vegetables
Increase the levels of vegetable protein consumption through the rediscovery of traditional recipes and innovative recipes proposed by Roman chefs
Our challenges:
Change purchasing habits by favoring fresh products of local origin
Convince citizens about the benefits associated with a diet richer in fruit and vegetables
Increase the levels of vegetable protein consumption through the rediscovery of traditional recipes and innovative recipes proposed by Roman chefs
Photos
“
Let the food be the medicine and the medicine be the food
— Hippocrates
"
Partners
